We Are GoPro
Helping the world capture and share itself in immersive and exciting ways
OUR MISSION
Sharing experiences around the world
Here at GoPro, we are passionate about our purpose – we believe sharing and reliving our experiences makes life more meaningful and fun. Our customers around the world bring our brand to life. You help us see the world in new ways and motivate us to do more, including celebrating and supporting diversity within our workplace so that no group goes underrepresented.
OUR STORY
A force for positivity
Founded in 2002 by Nick Woodman, a photo and video enthusiast in search of a better way to film himself and his friends surfing, GoPro has grown into a relentlessly innovative brand loved around the world for its insanely versatile and enabling products. We strive to be a force for positivity, celebrating all things awesome while inspiring people to pursue their passions. We are GoPro and we love what we build.
Our Values
Our core values sustain and propel our work. We are a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equality. And we celebrate the experiences of individuals and communities who also hold these values as core to who they are.
MAKE FRIENDS
Collaborate and include. Strength in numbers.
OBSESSIVELY SERVE
Put consumer interest first.
HARNESS THE POWER OF WOW
Exceed expectations.
STAY AGILE
Be willing to adapt and commit.
BE A HERO
Take responsibility. Integrity always.
Beyond Our Cameras
GoPro For A Cause
GoPro For A Cause is a program that inspires social engagement by leveraging our products and global reach to help nonprofit causes tell their stories.
GoPro Awards
Capture footage of all the things you love to do and upload them into a GoPro Awards Challenge for a chance to win lifestyle gear, cash, and global exposure.
Diversity, Equity, Inclusion & Belonging
GoPro celebrates the world’s diversity. Learn more about the steps we are taking to cultivate diversity and inclusion in the workplace.
Corporate Social Responsibility
As a globally recognized brand, we have an opportunity to lead by example. Learn about GoPro’s perspectives on environmental, social, and governance (ESG) standards.
Come join our GoPro team
Explore career opportunities and become a part of a global company on a mission to make the world better – one inspired customer at a time.